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Haier Korea, with has so far been a liaison office and Korean branch, has now become a Korean subsidiary of Haier with the official name of “Haier Electronics Sales Inc.”

Going beyond the role of supplying Haier’s high-quality, low-price home electronics, Haier Korea seeks to strengthen OEM, Trade-to-Trade, and brand business.

Furthermore, we will run our own call centers and warranty networks, taking into consideration consumer satisfaction and warranty.

With the greatest market share in Korea for wine cellars, Haier will expand its lineup to home electronics, multimedia and IT products.
2005 April Air conditioners introduced.
March


 Introduction and sale of mini-refrigerators
2004 December Introduction and sale of mini-laundry machines
July Began officially selling wine cellars
June The first warranty training
June Warranty network established in Korea, with 26 repair centers.
May


 Haier Korean subsidiary, “Haier Korea” established.
2003 Feb Liaison office established in Korea