Haier should be like the sea.
Because the sea can accept all the rivers on earth, big and small, far and near, coming all the way to empty into it.

Once in the bosom of the sea, every drop will function as a whole and rush together pertinaciously and dauntlessly, under the command of the sea, to a common goal. They will rather be smashed to pieces than retreat as deserters, hence the overwhelming force of the sea.

The sea offers all of itself to the mankind and never demands anything in return. Only through this bounty and unselfishness can the sea become an everlasting existence providing for all living beings. Haier should be like the sea - accepting all talented people from around the world for an ambitious goal. Every Haier employee should be capable rather than mediocre and redundant, for they are the backbone and guarantee of Haier's future development.
Concerted efforts will generate power of the sea. This will be backed by a spirit - "Dedication to the Motherland by Pursuing Excellence" which Haier persistently advocates. Therefore, everything deemed unbelievable and impossible can be real and possible, and the Billow of Haier will rush past everything on its way and roll on and on.
Thus, Haier should be like the sea - making contributions to the mankind "sincerely forever". In so doing, it will exist forever for the good of all. Haier will be part of the whole society.
Haier is the sea.
Chairman and Chief Excecutive Officer
  Zhang Ruimin